Willert Home Products Inc.

Recession takes toll.(Bath & Fragrance)
MMR; 6/22/2009; 1184 words; ...The mass market home fragrance category...researcher Packaged Facts Inc. projected that...Information Resources Inc. (IRI), both...Wal-Mart Stores Inc.). Air fresheners...most home fragrance products have low-enough...Bouquet, a unique product that gives home ...

Genieco extends reach.(SUPPLY SIDE)(Genieco Inc. acquired Willert Home Products)(Brief article)
MMR; 2/9/2009; 647 words; CHICAGO -- Genieco Inc. has made a major addition to its product and brand portfolios by acquiring the home fragrance business of Willert Home Products. Negotiations that...very high-quality product for the mass market...

Scented products set tone.(SUPPLY SIDE)
MMR; 11/10/2008; 839 words; ...personalize their homes. According to Information Resources Inc. (IRI) consumers...Wal-Mart Stores Inc., during the 52...sales at Genieco Inc., which supplies various scented products under the Gonesh...autumnal scents. Willert Home Products supplies...

Category Colonel Awards Winners 2008.(Special Report: 2008 CATEGORY COLONEL AWARDS)(Awards list)
Private Label Buyer; 7/1/2008; 1251 words; ...COLONEL AWARD WINNERS 2008 PRODUCT CATEGORY WINNER Air Fresheners Willert Home Products Inc. Baby Products HABA, Division of Davion Inc. Baby Diapers Associated...Beverage Mixes Associated Brands Inc. Bottled Water Niagara Bottling...

The cleanup: sales are a little murky in the household cleaner category, indicating it's time for a clean sweep down the aisle.(Category Review: HOUSEHOLD CLEANERS)
Private Label Buyer; 4/1/2008; 2685 words; ...Information Resources Inc. (IRI), nearly...of marketing for Willert Home Products, St...upgrading their homes over the past three...types of cleaning products as well," says Susan Braun, product manager for Rockline...environmentally friendly products in household ...