Weatherproof Garment Co.

Weatherproof[R] Garment Co. Pioneers Cutting Edge Viral Marketing Concept.
Business Wire; 6/17/2009; 769 words; ...Product Placement NEW YORK -- Weatherproof Garment Co. will be one of the first...viewers with subtle branding, Weatherproof will be connecting with the...active division, 32 Degrees Weatherproof[R]. The online video will...

Weatherproof[R] Continues Growth Despite Economic Climate.
Investment Weekly News; 3/21/2009; 719 words; ...quality of a Weatherproof garment stands far above its...also plays a role. Weatherproof recently made news with...trend-bucking news at Weatherproof is the launch of 32...local specialty stores, Weatherproof has been working with...Weatherproof Garment Co. This article ...

Clothing firm again goes creative to secure Super Bowl ad
Sunday Gazette-Mail; 12/21/2008; 679 words; ...As the Super Bowl nears, Weatherproof Garment Co. is hoping to use the big...the spot. In another foray, Weatherproof attempted to put one of its...weather. Freddie Stollmack, Weatherproof's president, says the 10...

Where stunts and strategy collide
THE JOURNAL RECORD; 12/18/2008; 863 words; ...As the Super Bowl nears, Weatherproof Garment Co. is hoping to use the big...draw attention to itself. Weatherproof is proposing to divvy up a...This isn't the first time Weatherproof has dreamed up an unusual means...

Inter view: RETAIL THERAPY.(Features)
The Journal (Newcastle, England); 4/5/2008; 640 words; ...accounted for 75% of the business. This weatherproof Sylkoil Beacon coat had a velvet collar...value (human and retail) to every garment it produces. This Sundown anorak...is made from broken down polyester garments that have been given a second life...recycling. Buy online at www.howies.co.uk ...