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BARACK BRANDING: Obama products boom.

Publication: Brand Strategy
Publication Date: 23-FEB-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
The 'Barack brands' range from those taking a light-hearted, opportunistic approach to those hoping for real sales boosts from the strategy. Hair-removal cream Veet's advert, which appeared next to news coverage of the inauguration ceremony, used the cheeky slogan 'Goodbye Bush'. On a more subtle note, Hennessy Cognac has...

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