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Session 4: Developing an advocacy strategy.

Article Excerpt
Objectives

By the end of this session, the participants will be able to:

* Select an issue as the focus of their advocacy campaign;

* Develop a long-term advocacy goal for the issue;

* Set a short-term advocacy objective to contribute to the broader goal.

* Identify the steps in the advocacy process.

Time

150 minutes

Materials

* Participant Handout B.5:

* flipchart paper

* markers

* masking tape

Advance Preparation

* Review Participant Handout B.5.

* Make copies of the discussion questions in Activity A for the participants

Key Ideas to Convey

* A systematic understanding of the advocacy process will help advocates plan wisely, use resources efficiently, and stay focused on the advocacy objective. Defining the Issue. Advocacy begins with an issue or problem that the network agrees to support in order to promote a policy change. The issue should meet the network's agreed-upon criteria and support the network's overall mission. An issue is focused, clear, and widely felt by network constituents. Ask participants to identify ways in which the network could identify issues. Include the following:

* analysis of the external environment, including political, economic, social, and other factors;

* organizing issue identification meetings; and

* collecting and analyzing data...

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