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Article Excerpt
Sometimes the food industry can be like a soap opera. Lead characters, like consumers, find themselves caught between their true desires and their needs. They are haunted by events from their past. When these skeletons in the closet are uncovered, they wreak change, like the return of concerns about cholesterol, sodium, fat and calories today. Then there are the sly competitors looking to put one over on the perceived hero.
Oh, how the world twists and turns.
If there is drama in the food manufacturing world, the pretzel category is certainly part of the plot. Within this category, traditional fan favorites must contend with beguiling newcomers, while good looks, at least in terms of format and packaging, can make a difference. Even the inevitable long-lost twin is evident in today's pretzel category, by way of innovative product pairings and co-branding.
On the big screen known as the snack aisle, the pretzel category continues to perform well. According to Chicago-based Information Resources, Inc., sales of pack aged pretzels reached more than $612 million in the past year, up slightly from the previous year.
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Americans bite into their fare share of pretzels. Annual consumption in Reading, Penn., the proclaimed "Pretzel Capital of the World," represents the peak, at about 9 lb. per person. Of course, it all depends where a person lives. Chicagoans, for instance, scarf down an average 6 lb. per person, while the figure for New Yorkers is about 4 lb. per capita.
Delving into the category a bit more, traditional varieties of pretzels continue to dominate sales. According to IRI, Hanover, Penn.-based Snyder's of Hanover leads...
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