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Use the 'church method' to organize focus groups.

Publication: Trial
Publication Date: 01-DEC-08
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Every time you expose your case to a group of people, preferably non-lawyers, you will learn something new and possibly groundbreaking. Therefore, the more times you conduct focus groups, the more prepared for trial you will be.

Our firm has had huge success with focus groups by choosing a...

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