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Article Excerpt
Byline: Bob Garfield
These days, when you say anything about direct response, you tend to get a direct response.
Such as after the Super Bowl, where the ads featured all the usual furry animals; all the usual cheesecake, all the usual guys getting hurt and one remarkable exercise in transactional commerce direct-to-moron.
This, of course, would be Cash4Gold, the appeal from the famously destitute Ed McMahon and MC Hammer for you to send your old jewelry, dental work, nuggets, fleeces, parachutes, oldies, cages, rules or whatever in exchange...
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