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Article Excerpt
Byline: EMILY BRYSON YORK
Consumers may be cutting back on lattes, casual dinners at restaurants and trendy clothes, but they're not forsaking their pets. Bill Pearce, senior VP-chief marketing officer, Del Monte Foods, recently found as part of consumer research that consumers will sacrifice what they put on their own plates before trying to save pennies on Fido's treats. As a result, he's putting the company's Pup-Peroni dog treats on TV for the first time.
Mr. Pearce, 46, brings a wealth of consumer-package-goods knowledge to his post. He spent several years in Taco Bell's marketing department, including a stint in 2006 as CMO. He left the company to serve as CEO at Foresight Medical Technologies, a medical-device startup, until joining Del Monte last May. Mr. Pearce was VP-marketing of Campbell Soup Co. for a year, ending in 2004. Prior to that, he held a variety of marketing positions over nine years with Procter & Gamble. According to TNS Media Intelligence, Del Monte spent $11 million in measured media during 2007. But spending is up following Mr. Pearce's...
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