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Don't get bamboozled by post-Super Bowl 'results'.

Publication: Advertising Age
Publication Date: 09-FEB-09
Format: Online
Delivery: Immediate Online Access
Full Article Title: Don't get bamboozled by post-Super Bowl 'results'.(Viewpoint essay)

Article Excerpt
Never has a group of ads been so scrutinized, dissected and measured-and all to tell us so little.

Doritos' consumer-generated spot took top honors on USA Today's Ad Meter poll, which tells us the spot won a popularity contest among 288 people who have a fondness for groin-injury humor.

Collective Intellect's parsing of online buzz that found Pepsi...

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