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WPP division stakes claim to data from its online ads; Group M 'scares' media owners by stopping the sharing of web-ad results.

Publication: Advertising Age
Publication Date: 09-FEB-09 		Format: Online
Delivery: Immediate Online Access
Full Article Title: WPP division stakes claim to data from its online ads; Group M 'scares' media owners by stopping the sharing of web-ad results.(News)(WPP Group USA Inc.)

Article Excerpt
Byline: MICHAEL LEARMONTH

When it comes to data ownership, the web is still in the Wild West phase, but WPP Group's media-buying arm, Group M, laid down the law recently by changing the terms of its online-ad deals to the following: "All data generated or collected by the Media Company in performing under this Agreement shall be deemed `Confidential Information' of Agency/Advertiser.''

With that phrase, Group M is making it very clear where it stands on a debate that's been around since the dawn of internet advertising in the mid-'90s: Who owns the data and under what terms? Group M Interaction CEO John Montgomery casts the move, first reported by MediaPost, as standardizing the way business is increasingly being...

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