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Defining Your USP: Unique Selling Proposition.

Publication: Qualified Remodeler
Publication Date: 01-JAN-09 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Defining Your USP: Unique Selling Proposition.(Column)

Article Excerpt
Defining Your USP: Unique Selling Proposition

By David Lupberger

Why did past customers choose to work with you? Why did they decide to hire you, and what did you do during your selling process that made them a customer? They worked with you because there was something you did or said during the sale that communicated to them something that was unique that separated you from any other competitors. Whether you knew it or not, you may have communicated your "unique selling proposition."

Wikipedia defines "the unique selling proposition" as a marketing concept that was first proposed as a theory to explain a pattern of successful advertising campaigns in the early 1940s. It states that such campaigns made unique propositions to the customer...

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