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LETTER: Client service is crucial to digital agency success.

Publication: New Media Age
Publication Date: 05-FEB-09 		Format: Online
Delivery: Immediate Online Access
Full Article Title: LETTER: Client service is crucial to digital agency success.(Letter to the editor)

Article Excerpt
Michelle Mitchell, client services director, Graphico

Simon Rhind-Tutt says digital agencies generally approach client service differently to other agencies (Opinion, nma 22 January). If that's true, is different wrong? With most clients intending to spend more on digital by diverting money from traditional media, and digital agencies seeing the...

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