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LETTER: Online display needs to play to its strengths.

Publication: New Media Age
Publication Date: 05-FEB-09 		Format: Online
Delivery: Immediate Online Access
Full Article Title: LETTER: Online display needs to play to its strengths.(Letter to the editor)

Article Excerpt
Greg Doone, MD, Collective

I enjoyed Michael Nutley's dissection of the display media market (nma 15 January) and agree it's a sector set for a series of challenges. Lazy online advertising isn't delivering results.

The argument to hold some money back is a strong one I firmly support. We're...

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