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Relate to your audience with simple language.

Publication: Trial
Publication Date: 01-JAN-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Think of a trial as telling a story that ensnares and then persuades 6 or 12 strangers to reach a conclusion and act in a particular way.

As you tell your story, try to use the language of the people. Don't talk down or be condescending. Don't use words...

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