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Get out in the cold: make extra bucks by hosting a cold-weather riding gear event.

Publication: Dealernews
Publication Date: 01-DEC-08 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Get out in the cold: make extra bucks by hosting a cold-weather riding gear event.(OUT OF MY MIND)(Viewpoint essay)

Article Excerpt
IT WOULD SEEM that the amount of traffic passing over the threshold these days is diminishing. Nothing new, right? We also know that it's more difficult and more expensive to acquire new customers than it is to sell to existing customers. And in these days of declining sales there isn't a hell of a lot of extra money to throw around chasing bodies that may or may not respond to eloquently crafted ads. What's a dealer to do?

I recently talked with one of the West Coast's largest multiline dealerships--its brands include Harley, Triumph, Kymco, E-ton and the big-four Japanese. This dealership has been under the same ownership since the 1970s, so the...

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