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13 cliches we don't need in the business world.

Publication: San Diego Business Journal
Publication Date: 01-DEC-08 		Format: Online
Delivery: Immediate Online Access
Full Article Title: 13 cliches we don't need in the business world.(COMMENTARY)

Article Excerpt
As companies whack away at their budgets, cut out capital expenditures and dismiss employees, there is still room for additional sacrifices--things every business can easily do without, particularly in a time of economic distress.

Here is what can be called a "starter list" of "things" we don't need:

1. "We're hunkering down." Why do corporate types act so macho in good times and so wimpish when things get rough? Whenever trouble hits, they're the first to run for cover and let us know that it's time to "hunker down." What they're really doing is letting the world know they haven't got a clue how to solve the problem.

2. "I am reaching out to you ..." The words ooze nothing more than feigned sincerity. But don't be fooled. Frightfully sinister and seductive, they're just...

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