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Cigna health care chief touts wellness.

Publication: ColoradoBiz
Publication Date: 01-OCT-08
Format: Online
Delivery: Immediate Online Access
Full Article Title: Cigna health care chief touts wellness.(On ColoradoBiz TV)(CIGNA HealthCare of Colorado)(Interview)

Article Excerpt
Daryl Edmonds, general manager and president of Cigna HealthCare of Colorado, oversees a health-care plan that serves 500,000 people statewide. The following Q&A was adapted from a recent video interview with Edmonds available at cobizmag.com.

Q. Cigna HealthCare has been running a TV commercial that addresses the need for change in the health-care system. What is Cigna doing toward that effort?

A. We launched the new branding campaign, "It's Time to Feel Better." We believe a big piece of feeling better is taking care of ourselves. When we take a look at...

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