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The secrets of their success: What makes a Best-selling car? Ralph Kinney Bennett on the most popular automobiles ever.

Publication: The American (Washington, DC)
Publication Date: 01-JUL-08
Format: Online
Delivery: Immediate Online Access

Article Excerpt
What's the best-selling car of all time? I took an informal poll recently and made it a point to ask some people who are real car buffs. I got some interesting answers.

One person said 1957 Chevy. Two people guessed Ford Mustang. Another thought it was Volkswagen's beloved and iconic Beetle. Still another guessed the best seller was the Model T Ford. Someone came up with yet another Ford product, the once ubiquitous Taurus. Two people guessed the best seller had to be the Toyota Camry, because, as one of them said, "You see 'em all over the place."

Well, the answer is none of the above.

The closest guessers came up with the Beetle and the Model T. Both of these cars rank among the highest in sales. But no, the best-selling ear of all time is the Toyota Corolla. That's right, the nondescript compact Corolla, a sort of automotive wallflower introduced in 1968, has notched over 32 million sales around the world. And the figure keeps climbing.

The second-best seller is not a car at all. It's the Ford F series pickup truck, which has been around in various iterations since 1948. The F series has sold somewhere close to the Corolla figure (some estimates actually put it higher). But F series figures should probably be "asterisked" because the trucks range from the normal F-150 pickup to several larger heavy-duty models that some would say are different vehicles entirely. It is significant that these trucks have achieved a worldwide sales ranking while selling almost exclusively in the U.S. market. Americans love their pickups. And Ford's "classic" pickup, the F-150, continues to be the best-selling vehicle in the United States year after year.

The third-best seller is a Volkswagen, but not the Beetle. It's the Golf (sold originally in the United States as the Rabbit). Since its introduction in 1974 this versatile hatchback successor to...

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