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Aer Lingus Continues to Pioneer New Ancillary and Merchandising Business Models Through the Datalex Travel Distribution Platform.

Publication: Business Wire
Publication Date: 23-DEC-08
Format: Online
Delivery: Immediate Online Access

Article Excerpt
DUBLIN, Ireland -- Aer Lingus has launched new fare merchandising capabilities which enable the up-sell and cross-sell of flexible fares across multiple routes. Their new branded 'flexi' fare reflects the Aer Lingus strategy to offer innovative price and service options to the customer. The Datalex Travel Distribution Platform gives Aer Lingus the control and flexibility required to dynamically create...

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