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Olympic challenge: Network ready to show its mettle with coverage.

Publication: Daily Herald (Arlington Heights, IL)
Publication Date: 31-JUL-08
Format: Online
Delivery: Immediate Online Access
Full Article Title: Olympic challenge: Network ready to show its mettle with coverage.(L & E Suburban Life & Entertainment)

Article Excerpt
Byline: Matt Hurwitz For The Associated Press

As an archery contender at the Summer Olympics lines up a shot, an American TV viewer sits squarely in the bulls-eye. When the arrows fly in Beijing, the view from tiny high-definition cameras is sure to jolt some folks right out of their recliners.

With the Olympics set to start Aug. 8, NBC is gearing up to provide 3,600 hours of coverage from 35 venues with nearly 1,100 HD cameras and an arsenal of digital gadgets that will not only make the games more fun to watch, but simpler to grasp.

"For us, its all about making sports easier to understand," says David Neal, NBCs executive vice president in charge...

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