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AT&T AND CHACHA FORM STRATEGICE RELATIONSHIP.

Publication: RBOC Update
Publication Date: 01-JAN-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
AT&T Inc. (NYSE:T) has announced a strategic relationship between AT&T and ChaCha, one of the fastest growing text messaging mobile search services in the industry. As part of the agreement, ChaCha will use a co-branded greeting and promote AT&T when consumers call 1-800 2ChaCha (1-800-2-242242).

The two companies also will work together to further enhance ChaCha's free mobile-answers service and explore opportunities in both text and voice ad-based services. ChaCha will...

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