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Article Excerpt
Wilkinomics: How Mass Collaboartion Changes Everything
By Don Tapscott and Anthony D. Williams
Portfolio
New York
[ILLUSTRATION OMITTED]
We live in a period characterized by diversity, chaos and an intense search for solutions to increasingly complex and global problems.
Within that context, Wikinomics: How Mass Collaboration Changes Everything explores what may well be one of the most profound changes in our time--a shift from hierarchical lines of creation and production to a model in which almost anyone, anywhere, can contribute ideas and innovation to a given economic or social project.
Authors Dan Tapscott and Anthony D. Williams trace the evolution of this shift, explaining how a new type of "mass collaboration" that encompasses virtual networks and teams--drawn from the 1.3 billion individuals now connected via the Internet--are writing encyclopedias, creating computer operating systems, proposing solutions to poverty, reporting on events around the world, and building social networks.
Mr. Tapscott, a business strategy consultant and Professor of Management at Canada's University of Toronto, coined the term wikinomics to describe an economic model for generating value based on community,...
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