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Editorial.

Publication: International Journal of Market Research
Publication Date: 22-MAR-03 		Format: Online - approximately 854 words
Delivery: Immediate Online Access
Full Article Title: Editorial.(Editorial)

Article Excerpt
Repeat surveys over time are not uncommon in market research practice. In the area of television audience measurement, for example, regular surveys of population ownership and reception are essential in order to provide efficient estimates of TV viewing levels. Various techniques are employed to take proper account of the most recent survey results to set them in the context of a sensible growth curve based on the whole historical series and other relevant independent information, thus removing any sampling variation that might affect an individual survey. To some, this example might appear trivial compared to the situation associated with the 2001 UK Census. Barry Leventhal in his paper, 'Developments in outputs from the 2001 Census' reminds us that the Census of Population is the information bedrock that...

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