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The money's out there. (Kobe's Beef).

Publication: Automotive Industries
Publication Date: 01-JAN-03 		Format: Online
Delivery: Immediate Online Access
Full Article Title: The money's out there. (Kobe's Beef).(new products and services for automobile manufacturers and dealers to consider)(Column)

Article Excerpt
Automakers and their dealer networks cry long and hard about their so-called razor thin margins, but I can't believe all the revenue opportunities they let slip through their fingers. Oh sure, they'd love to see things like telematics kick-in full force so they have something new to sell, but I'm talking about the things that are available for sale right now. Things the public would buy but automakers and dealers don't offer.

Being a Michigan driver, the first thing that comes to mind is snow tires mounted on wheels. Go to the dealer and ask him if you need...

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