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Article Excerpt
[ILLUSTRATION OMITTED]
It seems these days that article after article, commentary after commentary, even blog after blog keeps asking and answering questions on the future of libraries, librarians, and information professionals. The responses are often exciting, usually stimulating, and always indicative of deep and passionate commitment, but all that worrying is, well, worrying. Everyone seems positive that we need to build vital, vibrant, forward-looking services for our clients, services that strip away the stodgy images of the past and reveal us as the accomplished, heroic, even daring professionals we truly are. (Cue theme music.)
But what exactly are these fabulous new services? Whom do they serve? How do we know where to invest all our talent and energies and resources? If we're going to sacrifice the tried and true for the new and vivid, we'd better make very sure that the market for the new services is waiting for us--preferably with its tongue hanging out, panting in anticipation. And, by the way,...
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