|
Article Excerpt
There are some great product development stories in the world, including Post-it notes, Super Glue and the iconic Slinky toy, discovered when a spring fell off a desk and "walked" across the room. Many new products emerge from a mix of science and serendipity to become category leaders with long, profitable lives. For every new product, there's a story about the creative process behind it.
Gail Boye tells her story of inspiration in the everyday. While working at Bobbi Brown some years ago, Boye found a baked powder technology from Italy that she wanted to manufacture in a stick format, like artist's pastels. The product went to market and met with a few customer complaints of being messy and difficult to use. But the story that began in Italy was soon resolved there. "I was so impressed with this product and the payoff that I felt compelled to find another way to package it and offer a new experience," says Boye. "I was in Italy having dinner with the supplier talking about our next steps when I noticed the Tuscan floor in the restaurant and realized how perfect it would be if we could translate that design in a compact." For Boye, inspiration came from the floor beneath her feet.
[ILLUSTRATION OMITTED]
When Inspiration Rings
Fast forward to 2008....
|
|
More articles from Global Cosmetic Industry
Professional cosmetics go high def: the shift to high-definition digit..., December 01, 2008
Ethnic cosmetics fit new beauty paradigm: global multiethnic culture h..., December 01, 2008
Looking for additional articles?
Search our database of over 3 million articles.
Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication
name or publication date.
About Goliath
Whether you're looking for sales prospects, competitive information, company
analysis or best practices in managing your organization,
Goliath can help you meet your business needs.
Our extensive business information databases empower business
professionals with both the breadth and depth of credible,
authoritative information they need to support their business
goals. Whether it be strategic planning, sales prospecting,
company research or defining management best practices -
Goliath is your leading source for accurate information.
|
|
