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Selling libraries.

Publication: The Australian Library Journal
Publication Date: 01-NOV-08
Format: Online
Delivery: Immediate Online Access
Full Article Title: Selling libraries.(Crash Course in Marketing for Libraries)(Book review)

Article Excerpt
Crash Course in Marketing for Libraries. By Susan W. Alman. Crash Course Series. Westport, CT: Libraries Unlimited, 2007. 177 pp. US$30.00 soft cover ISBN 9781591584308 (available from DA Information Services)

Alman states that in order 'to effectively market your library, you must determine what your community wants, create services that meet their needs, and then educate the community about those services'. In the...

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