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Survey: most consumers opt for precooked meals over eating out.

Publication: Frozen Food Age
Publication Date: 01-NOV-08
Format: Online
Delivery: Immediate Online Access
Full Article Title: Survey: most consumers opt for precooked meals over eating out.(industry news)

Article Excerpt
According to a new report from foodservice consultants Technomic, three out of five consumers (62%) who report purchasing more supermarket prepared meals than a year ago, are doing so at the expense of fast-food restaurants. The survey of more than 1,500 consumers found that family-style and casual-dining restaurants also were impacted to a somewhat lesser extent. Convenience was cited by 86% as the...

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