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Abbey director expands role after B&B and A&L buy-out.

Publication: Marketing Week
Publication Date: 04-DEC-08
Format: Online
Delivery: Immediate Online Access
Full Article Title: Abbey director expands role after B&B and A&L buy-out.(Abbey National PLC's Keith Moor)(Bradford and Bingley PLC)(Alliance and Leicester PLC)(Brief article)

Article Excerpt
Abbey brand and communications director Keith Moor has taken on a wider UK group remit following its acquisition of struggling rivals Bradford & Bingley and Alliance & Leicester.

Moor will handle marketing across all three brands, overseeing the overall group marketing function.

Santander, the Spanish owner of Abbey, bought...

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