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Halloween 2008: trick or treat? A very scary Christmas looms on the horizon.

Publication: San Diego Business Journal
Publication Date: 27-OCT-08 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Halloween 2008: trick or treat? A very scary Christmas looms on the horizon.(Survey)

Article Excerpt
The outlook for Halloween spending this year is a mixed bag.

While analysts agree it's going to be a bleak Christmas, a National Retail Federation survey says that Oct. 31 could fare better because the event offers consumers a chance to get some much-needed comic relief.

"Though the economy is struggling, Halloween sales may be a bright spot for retailers this fall," said NRF President Tracy Mullin. "Consumers who have been anxious and uncertain for the past several months may be looking at Halloween as an opportunity to forget the stresses of daily life and just have a little fun."

This year, the average consumer plans to spend $66.54 for Halloween, according to the NRF, with spending nationwide reaching $5.7 billion. Although per-person spending is up slightly from...

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