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Corporate Giving Programs 101: an overview for small and medium sized businesses.

Article Excerpt
Adapted from:

Creating A Giving Program: A Guide for Small and Medium Sized Companies

Forum of Regional Associations of Grantmakers

A successful corporate giving program supports a company's business mission and can enhance the bottom line. For many companies, "checkbook charity" (simply contributing money to good causes when asked) has evolved into giving programs that tie donations of time, money and gifts-in-kind to defined business goals and desired benefits for the business and its community of stakeholders, customers, employees and neighbors.

Below is a checklist of basic steps for setting up a giving program. The suggestions come from leaders of companies with limited resources who have found that organized giving programs can lead to substantial results. It serves as a useful planning guide for an internal team to conduct research, weigh options, and make decisions regarding the focus and launch of the program.

Planning a Giving Program

1. Focus the Company's Giving.

* What does the company want contributions to accomplish? Where do the company's and community's interests intersect?

* What community issues (e.g. education, health, economic development, arts, environment, etc.) are likely to affect the business, customers and/or employees?

*...

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