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A few snapshots: best practices in corporate philanthropy.

Article Excerpt
San Diego is experiencing an increase in interest and momentum in corporate philanthropy that mirrors national trends. With that comes the challenge of developing giving programs that are strategic.

Local companies are taking thoughtful action through a variety of methods in their corporate giving and volunteerism. In some cases, the programs are sophisticated and well-established; in others, the company is piloting an approach that can possibly grow to scale. The following snapshots of local programs highlight a variety of giving strategies. The list is illustrative rather than comprehensive, reflecting a small sample of the hundreds of companies investing in San Diego's nonprofits.

Business Basics

In order to maximize the impact of philanthropy, companies often select a focus for giving and volunteerism that aligns closely with their business goals.

* Holland America sponsors causes that its customers support, including the performing arts. Hosting free events for local nonprofits on its cruise ships gives the charities a unique venue and introduces prospective customers to the cruise line.

* The San Diego Chargers Champions program focuses on improving physical fitness in San Diego County schools by providing grants for athletic, physical fitness and nutrition programs on area campuses.

* Recreational Equipment Inc. awards grants to employee-nominated nonprofits that focus on caring for recreation areas or increasing participation in outdoor activities....

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