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It's in the numbers: making the business case for corporate philanthropy.

Publication: San Diego Business Journal
Publication Date: 17-NOV-08 		Format: Online
Delivery: Immediate Online Access
Full Article Title: It's in the numbers: making the business case for corporate philanthropy.(CORPORATE PHILANTHROPY)

Article Excerpt
There is a growing body of evidence asserting that corporations can do well by doing good. Well-known companies have already proven that they can differentiate their brands and reputations, as well as their products and services, if they take responsibility for the well-being of the societies and environments in which they operate, according to a 2008 report from IBM Global Business Services. IBM's survey of 250 business leaders revealed that businesses are taking a strategic view. The survey found that two out of three companies worldwide are utilizing social responsibility as a platform for growth.

In particular, companies are now thinking strategically about philanthropic giving and volunteering. They are considering the impact of giving in the community; how it advances business goals; and how to be most strategic with their cash, products and employee time.

Corporate philanthropy offers a measurable return on investment in areas including corporate reputation and product sales, employee attraction and retention, and...

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