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NBA Playoffs; Carol Albert.

Publication: Advertising Age
Publication Date: 17-NOV-08
Format: Online
Delivery: Immediate Online Access
Full Article Title: NBA Playoffs; Carol Albert.(Marketing 50)(National Basketball Association)(contract between National Basketball Association and ESPN Inc. and TNT and ABC)(Brief article)

Article Excerpt
Byline: tiffany meyers

Nielsen ratings are one thing. But when Carol Albert saw a "Saturday Night Live'' parody of the National Basketball Association's 2008 playoffs campaign, "that's when we knew `There Can Only Be One' had made its way into popular culture,'' says Ms. Albert, senior VP-marketing at the...

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