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`Wii Fit'; Cammie Dunaway.

Publication: Advertising Age
Publication Date: 17-NOV-08
Format: Online
Delivery: Immediate Online Access
Full Article Title: `Wii Fit'; Cammie Dunaway.(Marketing 50)(Nintendo Company Ltd.)(Brief article)

Article Excerpt
Byline: beth snyder bulik

Looking to expand beyond family-friendly sports video-game hits such as "Wii Tennis'' and "Wii Golf,'' Nintendo last spring launched "Wii Fit,'' consisting of a balance board and software that create workouts at home.

Nintendo was looking to attract women and specifically moms, so Cammie Dunaway,...



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