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Article Excerpt
[ILLUSTRATION OMITTED]
STAKEHOLDERS ARE ALL OVER the communications map trying to reach their audiences in the high-tech world where they live. Whether they're texting consumers, sending e-cards, creating video games or sharing information via social media, all are working hard to get the healthcare message out.
"We want people to be informed and empowered, and you can't do that today without considering and becoming involved in interactive media," says Erin Edgerton, content lead for interactive media at the Centers for Disease Control's (CDC) division of e-health marketing. "There's been a real shift in power."
Recognizing that, the CDC is taking its message to some seemingly unlikely venues, including online videos, YouTube, Second Life and The Mommy Blogger. The idea...
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