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Stiff policies applied to Part D marketing: OIG faults insurers' sales materials while CMS tightens marketing rules.

Publication: Managed Healthcare Executive
Publication Date: 01-OCT-08
Format: Online
Delivery: Immediate Online Access
Full Article Title: Stiff policies applied to Part D marketing: OIG faults insurers' sales materials while CMS tightens marketing rules.(NEWS ANALYSIS)

Article Excerpt
WASHINGTON, D.C. -- Many of the brochures and ads issued by health plans to promote Medicare drug benefits to seniors fail to meet standards, and the Centers for Medicare and Medicaid Services (CMS) has fallen short in monitoring the program, say federal investigators.

A separate government audit also criticizes CMS and insurers for lax efforts in preventing Medicare fraud. CMS seeks to stem the criticism by tightening up the rules governing marketing of Medicare Advantage plans and stand-alone prescription drug plans (PDPs) as insurers head into the 2009 open enrollment season. Evidence of continued sales abuses...

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