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Pacetronic eyes Belshina brand growth.

Publication: Tire Business
Publication Date: 10-NOV-08
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Byline: Vera Linsalata

Since 2005 Pacetronic Corp. has worked to position Belshina tires in the U.S. as a competitively priced, high-quality product, and it aims to grow the brand's sales.

Pacetronic, a Chicago-based holding company, is the exclusive U.S. representative for JSC Belshina Belarus Tyre Works and has concentrated 90 percent of its business on selling Belshina OTR tires, according to Vladimir Melamed, a partner in Pacetronic.

Belshina, Belarus-based JSC Belshina is a company specializing in heavy-duty truck, farm and OTR tires,...

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