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Analysis: Buhlmann puts brave face on Aegis Renault loss.

Publication: Marketing Week
Publication Date: 13-NOV-08 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Analysis: Buhlmann puts brave face on Aegis Renault loss.(Aegis Group PLC's Jerry Buhlmann )

Article Excerpt
The consolidation of the #650m Renault/Nissan media planning and buying into OMD across Europe, the Middle East and Africa not only ended Carat's eight-year relationship with the Renault brand, but also brought the Aegis-owned network's international winning streak in the past few years to an abrupt halt.

Observers point out that Carat's #400m pan-European General Motors account will be another huge challenge for the network. Sources suggest the carmaker is struggling to cope with its rapidly deteriorating finances and has already put a freeze on all media spend. Carat won...

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