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Wrigley cuts gum to get 'back to basics'.

Publication: Marketing Week
Publication Date: 06-NOV-08
Format: Online
Delivery: Immediate Online Access
Full Article Title: Wrigley cuts gum to get 'back to basics'.(The Wrigley Company Ltd.)(Brief article)

Article Excerpt
The Wrigley Company is understood to be scaling back the number of variants in its chewing gum range in a bid to "get back to basics". The move comes as rival brand Cadbury-owned Trident also looks to consolidate its portfolio of products.

It is thought that Wrigley is planning...

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