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Sports.

Publication: License!
Publication Date: 01-OCT-08
Format: Online
Delivery: Immediate Online Access
Full Article Title: Sports.(2008 ANNUAL REPORT)

Article Excerpt
The year started off with the New York Giants knocking off the New England Patriots and firmly establishing a Manning brother promotional dynasty. Eli's Super Bowl XLII ring, when paired with brother Payton's, earned in Super Bowl XLI, turned the Mannings into the Power Twins of professional sports endorsements in the United States.

Peyton earned $13 million in endorsements from companies including Reebok and Gatorade in 2007. The Manning brothers recently teamed up for an Oreo commercial, among other initiatives.

The tennis-playing Williams sisters certainly upped their endorsement value as they won the gold medal for women's doubles tennis in the Olympics. In November 2007, Venus expanded in the mass market launching the EleVen brand at Steve & Barry's.

Michael Phelps was the first...

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