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Publishing.

Publication: License!
Publication Date: 01-OCT-08 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Publishing.(2008 ANNUAL REPORT)

Article Excerpt
In book publishing, licensing activity generally focuses on children, but over the last few months, publishers have been adding a new page to their portfolios, keeping one eye on the global market and one eye on Hollywood, while adding a high-tech twist.

Early this year, Simon & Schuster was involved in one of the most interesting deals of the year. The publisher's Simon & Schuster Digital and Scribner divisions partnered with Marvel Entertainment and CBS Mobile this summer in what may be the first comic-style book adaptation specifically developed and produced for viewing on popular small-screen platforms. Steven King's "N." was developed for purchase at major online digital content retailers. The 25 two-minute episodes in the series also were made available free to mobile...

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