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Entertainment.

Publication: License!
Publication Date: 01-OCT-08 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Entertainment.(2008 ANNUAL REPORT)

Article Excerpt
It's a sweet sequel for the entertainment category, retailers and licensed products as the box office notched back-to-back record years and prepares for a "three-peat" in 2009 and beyond. Once again, it was the superheroes that dominated the hit list, store shelves and consumer demand as Spider-Man set the stage in 2007 for another summer of blockbuster hits that included Iron Man, The Dark Knight, The Incredible Hulk and Indiana Jones and the Kingdom of the Crystal Skull. In addition, other movies including Kung Fu Panda, Get Smart, Wall-E, Sex and the City and Star Wars: The Clone Wars provided some additional licensing opportunities.

And despite the current economic uncertainty worldwide, it is likely to be another strong year for the box office based on the marquee titles with mega licensing programs, such as Hasbro's Transformers (DreamWorks/Paramount) and G.1. Joe (Paramount).

[ILLUSTRATION OMITTED]

The licensors are developing merchandising programs that are wide and deep and working more closely with retailers who realize that hot...

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