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Marketing Mississippi: NASCAR may come to Tunica: MDA tourism chief Craig Ray has several irons in fire to attract tourism dollars.

Publication: Mississippi Business Journal
Publication Date: 26-APR-04 		Format: Online - approximately 1142 words
Delivery: Immediate Online Access
Full Article Title: Marketing Mississippi: NASCAR may come to Tunica: MDA tourism chief Craig Ray has several irons in fire to attract tourism dollars.(Focus: advertising/printing/public relations)(National Association for Stock Car Auto Racing)

Article Excerpt
He's been on the job for less than three months, yet Mississippi Development Authority (MDA) tourism director D. Craig Ray is hitting home runs for the $6-billion industry.

Even though some projects were in the works before Ray joined MDA, such as the Atlanta Braves Double-A franchise that will be moving to Pearl next season, he has been racking up highway miles traversing the state and aggressively reeling in experts to bring major nationally televised events to Mississippi.

"Craig came to Tunica last month and spent several days with us, and after touring Tunica National (Golf and Tennis Club), he's the one who got Gene Scott, editor and publisher of Tennis Week magazine, to agree to come down in May and see what we need to do to not only get an ATP stop here, but also help us determine other ways to use the facility, maybe for a Davis Cup down the road," said Lynne Boyd, public relations manager of the Tunica Convention and Visitors Bureau (CVB).

The $12-million...

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