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Article Excerpt
What good is a Web site? That is a question I hear from a lot of attorneys, especially those who are skeptical of the Internet's ability to help build their practices.
Lawyers often tell me that they don't need a Web site because they get most of their clients through referrals or listings in the Yellow Pages. Yet these lawyers are invisible to the estimated millions of people who use the Internet as their primary source of information and who, therefore, are likely to turn to it first when they need the services of a lawyer, doctor, or other professional.
Statistics show that only 32 percent of consumers use the Yellow Pages. Given that, lawyers who do not have a Web site may not be reaching as much as 68 percent of their potential client base.
And consumers are not the only people who let their fingers do the walking on the keyboard. Lawyers, law students, and employees of attorney-referral services also use the Internet to find information about legal professional. Using online search tracking tools, I made a list of the number of times typical law-related search terms are entered by visitors to one of the Internet's popular search engines in the course of a month. It illustrates how often the Net is used to locate lawyers.
* lawyer--88,434
* attorney--66,765
* law firm--26,307
* legal advice--39,088
A Web site also can provide your target audience with much more information about you and your firm than typical marketing tools. For example, you can design your site to include a summary of the firm's history and a description of its culture and values. You cannot do that with an ad in the Yellow Pages or newspaper or a billboard display.
In fact, not having a Web presence may be a turn-off to potential clients in this increasingly Web-savvy society. Many people now think that a law firm should maintain a Web site as a...
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