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Getting ready for the blitz: Southern Farm Bureau Classic staff seeks sponsorship recommitments--and a new tournament director.

Publication: Mississippi Business Journal
Publication Date: 19-APR-04 		Format: Online - approximately 690 words
Delivery: Immediate Online Access
Full Article Title: Getting ready for the blitz: Southern Farm Bureau Classic staff seeks sponsorship recommitments--and a new tournament director.(Birdies for Charity)

Article Excerpt
Even though the 37th-annual Southern Farm Bureau Classic won't begin until late September at the Annandale Golf Club in Madison, organizers are gearing up for a sales and marketing blitz.

By month-end, corporations should receive the 2004 Classic Sponsorship Offering packet with information outlining various advertising methods to reach the 100,000 Classic fans during the Sept. 27-Oct.3 PGA tournament.

"We're sending out recommitment letters this week, contacting sponsors from 2003 and giving them an opportunity to sign up for 2004," said Robert Morgan executive director of the prestigious event, which helped establish as the Magnolia Golf Classic at the Hattiesburg Country Club...

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