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Face the facts: smacking the reader with the cold, hard truth can give your ad a strong punch. (A+ Ads).

Publication: Entrepreneur
Publication Date: 01-DEC-02
Format: Online
Delivery: Immediate Online Access
Full Article Title: Face the facts: smacking the reader with the cold, hard truth can give your ad a strong punch. (A+ Ads).(Novartis Ophthalmics Inc. ad)

Article Excerpt
WE'VE ALL SEEN THE IN-YOUR-FACE TV commercials on the perils of substance abuse, falling down and not getting up, and even the disastrous effects of yellowed teeth on your social life. There's no better way to get an apathetic prospect to bolt to attention than to expose the consequences of any life-changing...

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