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Managing the President's Message: The White House Communications Operation.

Publication: Presidential Studies Quarterly
Publication Date: 01-DEC-08 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Managing the President's Message: The White House Communications Operation.(Book review)

Article Excerpt
Managing the President's Message: The White House Communications Operation. By Martha Joynt Kumar. Baltimore: Johns Hopkins University Press, 2007. 345 pp.

"Communications is central to governing, and if a president does not fold communications into the policy process and does not have a multi-faceted communications operation, he risks failure of his political, electoral and policy goals" (p. xv). This premise serves as the main foundation for Martha Joynt Kumar's Managing the President's Message. Kumar's primary goal is to describe how presidents communicate with the public. As the title suggests, she does present much information about how the president's messages are managed. More than this, though, she provides an overview of all aspects of presidential communication.

Kumar chose to explore White House communication from three vantage points:...

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