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The Financial Times set to launch own ad network via Adify deal.

Publication: New Media Age
Publication Date: 06-NOV-08
Format: Online
Delivery: Immediate Online Access
Full Article Title: The Financial Times set to launch own ad network via Adify deal.(Brief article)

Article Excerpt
The Financial Times is to create its own ad network as it seeks to boost advertising revenues.

The business newspaper is partnering with vertical ad network developer Adify to build a network of sites that would enable brands to buy ads across the FT portfolio.

A source at the...

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