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Spandex Not Necessary -- Common Bicycle Myths Debunked by REI's Online Resource.

Publication: Business Wire
Publication Date: 06-NOV-08
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Outdoor retailer demonstrates how to "bike" your drive and leave the car at home

SEATTLE -- Recreational Equipment, Inc. (REI) has launched www.rei.com/bikeyourdrive, an online resource created to inspire more people to cycle by exposing myths and breaking down common barriers associated with using a bicycle as an alternate means of transportation.

The site offers helpful "how-to" video demonstrations, a calculator to show environmental, caloric and financial "savings," and recommended cycling gear essentials. Online expert advice and other tools assist riders of all skill levels in understanding proper safety procedures, bike maintenance and the rules of the road.

Nationwide, urban bicycle...

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